Social & Digital Media Management: Gujarat Tourism

Tourism Corporation of Gujarat Ltd. – TCGL

Glorifying the treasures of Gujarat, highlighting its unique beauty through tourism is the primary focus of the Tourism Corporation of Gujarat Ltd. Nascent’s trendy approach was aimed at increasing the digital presence of Gujarat Tourism for its online users. Nascent’s applications for innovative use of Information Technology were used to upgrade the Gujarat Tourism website across various social media platforms.  

A holistic approach to revamp the identity of Gujarat Tourism  included regular update of the website’s UI and UX, new content creation, event management and registration,  to name a few, enhanced both ease of user navigation, advertising and audience engagement.

With due regard to the fact that Gujarat Tourism engages with a world-wide audience, strong visual campaigns were created on Facebook, Twitter, Instagram, YouTube, Pinterest, Google+ and SoundCloud. A booking portal was integrated within the website in order to make travel bookings easier for tourists and visitors. Gujarat Tourism garnered various accolades due to its increasing social media buzz as a unique destination.

- First to use 360 degree videos on Facebook for a fully immersive interaction experience

- Most Followed (National) Tourism on Twitter for the month of October in 2018 with 1717339 followers

- 3rd best Tourism Facebook Page in India awarded by Facebook for year 2017  

- “Around Me” a unique wayfinding mobile app to locate tourist spots boasted 50,000+ downloads on Google Play Store





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